Revenue synergies in a merger mainly involve what type of outcome?

Revenue synergies in a merger primarily refer to the potential increase in revenue resulting from the combination of two companies. This often occurs through strategies such as cross-selling or upselling products to existing or new customers. When two companies merge, they can leverage each other's customer bases, market knowledge, and product offerings. This synergy allows them to offer a broader range of products or services to their customers, increasing sales opportunities and driving revenue growth.

For instance, if one company has a strong product line that complements the other company's offerings, they can promote these additional products to their existing customers, leading to increased sales without the need for significant new customer acquisition efforts. This approach not only enhances revenue but can also improve customer satisfaction by providing a more comprehensive solution.

In contrast, other options focus on different aspects of a merger that do not directly relate to enhancing revenues. Cost reduction through redundancy elimination focuses more on operational efficiencies rather than revenue generation. Enhancing company morale may improve employee retention and productivity, but it does not directly correlate with increased sales or revenue. Finally, expansion of physical locations is a specific operational move that may not always lead to increased revenue if not strategically aligned with customer needs and market demand. Thus, the correct answer highlights the revenue-generating potentials that come